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Community Manager and Community Management (Community Management) Objectives

collect the reflection of the Association of Heads of Virtual Communities (AERC) on Community Manager and Community Management (Community Management).
Why? because this conference matches on the same approach and objectives: the management of virtual communities is no longer an individualized basis is vested in one person or team within the organization. It has become a set of management processes (of management) that for inclusion in the structure of the company / organization.
For this, the manager of communities, whether individual or team must have a knowledge of the company's strategic values: legal framework in which it moves, community psychology, quality parameters, digital responsibility, etc. In addition, Management of Virtual Communities.

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theoretical and practical seminar "Community Manager you know what? 15 to 16 November 2010 Madrid Campus Vicálvaro URJC

The Seminar objectives "Community Manager you know what? are

• Educating and training of the Social Media profession most in demand at these times: manager
• virtual communities to learn about the tools that will enable Community Manager to monitor the relationship of the brand in social networks
• Address Key Social Networks and Virtual Communities with professionals and entrepreneurs understand
• work the Community Manager as a key in the new organizational structure.
• Provide a multidisciplinary approach (quality parameters, digital liability, legal, psychology of virtual communities ...) the role of Community Manager
• analyze virtual communities sectoral Banking, Tourism, with great potential for growth and labor market
• The career of the Community Manager
• Taught by industry professionals

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Community Program Manager working seminar you know what? November 2010

COMMUNITY MANAGER SEMINAR you know what it is?
ADDRESS:
-Prof. Dr. Maria Luisa Medrano Department of Business Economics URJC
-María Elvira San Millán. URJC Humanities Institute. Digital University Program Healthy resp. URJC. University Extension Program Vicálvaro


15 NOV. 2010. MONDAY MORNING SESSION


8:30 am - 9am.
DELIVERY OF DOCUMENTATION.

9am. - 9:30 pm


OPENING - Prof. Dr. Carmelo Mercado. Director Department of Business Economics URJC

9:30 pm - 11h. ROUNDTABLE
. "Digital Media and Community Manager."
Moderator: Elvira Maria San Millan. URJC
- Jesus Moreno. Assistant Director of Multimedia Contents Antena3.
- Ana Alfageme. Social Media Manager of the Country. Eskup.
- Oscar EspírituSanto. Founder PeriodismoCiudadano.
- Bárbara Yuste. Head of Media and Networking section of ABC and professor of journalism.

11h. - 11:30 h.

break 11:30 h - 12:30 h.
CONFERENCE. "What is a Community Manager?" - Millán Berzosa. Director of Communications and Comm. Manager ideas4all. Co-driver Café & Journalism and digital communication expert

Presents: Prof. Dr. Ana Vico.
URJC
12:30 h - 12:45 h.

break 12:45 h - 14:30 h. ROUNDTABLE
. "The role of Community Manager in Virtual Communities Sector: Banking, Tourism."
Moderator: Prof. Dr. Maria Luisa Medrano. URJC.
- Ignacio Villoch, Communication & Innovation BBVA
- Rafael Uguina. NH Hoteles Web Manager.

14:30 h - 16h. D

15 NOV. 2010. MONDAY AFTERNOON SESSION


16h - 17:30 h. ROUNDTABLE
. "psychological tools, legal, and PR events for CM 2.0.
Moderator: Prof. Dr. Angeles Rubio. URJC.
- Antonio Ruiz. Clinical and industrial psychologist.
- Amelia San Millán. Virtual events and measurements. IBM. Spain
- Paul Burgess. Lawyer specialist in new technologies. Abanlex.
- Octavio Rojas. CEO & pr
Túatú

17:30 h. - 17:45 h.

break 17:45 h - 18 h. CONFERENCE "Quality and Information Services for CM"
- Isabel Rico. Library Director UEM.
Presents: Elvira Maria San Millan.
URJC
18 h - 19:30 h. ROUNDTABLE. "Models of Virtual Communities: tech entrepreneurs, sports, music and video games."
Moderator: Prof. Dr. Rafael Fernando Linares. URJC.
- Axel Serena. Begreat. Business Angel Internet startups. My Red Eagle, Hispania.
- Daniel Cean-Bermudez. CM informant and the world of motorsport.
- Wilhelm Lappe. Iniciador.com. Technological entrepreneurs.
- Sergio Zeni. Freelance Writer. Music communities.

16 NOV. 2010. TUESDAY MORNING SESSION



9am. - 10:30 h. ROUNDTABLE
. "Social Networks and Management of Virtual Communities."
Moderators: Elvira Maria San Millan URJC and Prof. Dr. Camilo Prado URJC
- José Antonio del Moral. Alianzo CEO, Metroo.
- Emilio Marquez. Active Networking.
- Diana Garcia. Mobext.
Mobile Social Networking 10:30 am - 11am.

break 11h - 12:30 h. ROUNDTABLE
. "Career opportunities for the Community Manager."
Moderator: Prof. Dr. Jaime Manera URJC.

- Antonio Fumero. Win-Win Partner
Consultants - José Antonio Gallego. President AERCO. English Association of Virtual Communities

12:30 h - 13h. REST

13h - 13:45 h. WORKSHOP / PRACTICE SESSION. "How to implement a CM program in Business: monitoring, data visualization, management of the brand." Juan Antonio Brena.
Esmet Marketing Innovation Presents: Prof. Dr. Maria Luisa Medrano. URJC.


13:45 h - 14:30 h. WORKSHOP / PRACTICE SESSION. Management of Open Source Communities "
Prof. Dr. Jesus M. Barahona. LibreSoft.
URJC Presents: Prof. Dr. Sara Núñez. Humanities Institute URJC

14:30 h - 16h. REST

16 NOV. 2010. TUESDAY AFTERNOON SESSION



16h. - 17:45 h. ROUNDTABLE
. "Information and Management Unit of the Scientific, and impact on Social Media"
Moderator: Soledad Vicente. Library Director Vicálvaro campus. URJC.
- Nieves González. Biblioteca Universidad de Sevilla. University Libraries and the CM.
- José Luis Menéndez. Library Instituto de Empresa in Madrid. Measuring Social Media Impact.
- Lucía Martínez. Biblioteca Universidad de Oviedo. Scientific communities.


17:45 h - 18:15 h. Break 18:15 to 18:45

WORKSHOP / PRACTICAL SESSION George Milling. Creative Territory "Social Media Marketing Manager Comunnity"

Presents: Prof. Dr. Francisco Diez URJC
18:45 h. - 19:45 h. ROUNDTABLE
. "The Cultural Industry, Public Administration and Community Manager."
- Moderator: Prof. Dr. Diana Pérez-Bustamante. URJC.
- Jose Carlos del Arco. Community UIMP 2.0.
- Elvira Maria San Millan. Humanities Institute, University Digital Respons Healthy URJC URJC University Extension. Digital responsibility for CM.
- Francisco Blanco. Communication and Information Vice Chancellor at URJC URJC.CM.
- Tíscar Lara. Vice Dean for Digital Culture EOI.

19: 45h.
CLOSING OF THE SEMINAR.

- Prof. Dr. Luis Palacios Professor of Contemporary History. Humanities Institute Director URJC

20:00 pm
certificate delivery.

Chasey Lain Rocco Siffredi

Seminar Community Manager practical you know what? 15 and November 16, 2010 Vicálvaro URJC

SEMINAR
COMMUNITY MANAGER Do you know what it is?

Madrid 15 and November 16, 2010

Graduate Hall.
Department Building.
Vicálvaro Campus Universidad Rey Juan Carlos Paseo
Artillery, s / n 28032
Vicálvaro, Madrid Metro Vicálvaro


15 and November 16, 2010 Duration 20 Hours


Objectives of the workshop
Discover the keys to the profession the future.
management tools Virtual Communities.
Best Companies are looking for this profile. CERTIFICATE OF ATTENDANCE

Send the following information for registration:
(Name, Surname and ID. And email) to:
marialuisa.medrano @ urjc.es
Price:
Students, Alumni URJC: 30 €
Professionals and General Public: 50 €
Registration:
Office 272. Building department. Vicálvaro Campus.
2 free credits
914887588 Information Organizers
.- Business Economics Department URJC
Humanities Institute URJC