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Community Program Manager working seminar you know what? November 2010

COMMUNITY MANAGER SEMINAR you know what it is?
ADDRESS:
-Prof. Dr. Maria Luisa Medrano Department of Business Economics URJC
-María Elvira San Millán. URJC Humanities Institute. Digital University Program Healthy resp. URJC. University Extension Program Vicálvaro


15 NOV. 2010. MONDAY MORNING SESSION


8:30 am - 9am.
DELIVERY OF DOCUMENTATION.

9am. - 9:30 pm


OPENING - Prof. Dr. Carmelo Mercado. Director Department of Business Economics URJC

9:30 pm - 11h. ROUNDTABLE
. "Digital Media and Community Manager."
Moderator: Elvira Maria San Millan. URJC
- Jesus Moreno. Assistant Director of Multimedia Contents Antena3.
- Ana Alfageme. Social Media Manager of the Country. Eskup.
- Oscar EspírituSanto. Founder PeriodismoCiudadano.
- Bárbara Yuste. Head of Media and Networking section of ABC and professor of journalism.

11h. - 11:30 h.

break 11:30 h - 12:30 h.
CONFERENCE. "What is a Community Manager?" - Millán Berzosa. Director of Communications and Comm. Manager ideas4all. Co-driver Café & Journalism and digital communication expert

Presents: Prof. Dr. Ana Vico.
URJC
12:30 h - 12:45 h.

break 12:45 h - 14:30 h. ROUNDTABLE
. "The role of Community Manager in Virtual Communities Sector: Banking, Tourism."
Moderator: Prof. Dr. Maria Luisa Medrano. URJC.
- Ignacio Villoch, Communication & Innovation BBVA
- Rafael Uguina. NH Hoteles Web Manager.

14:30 h - 16h. D

15 NOV. 2010. MONDAY AFTERNOON SESSION


16h - 17:30 h. ROUNDTABLE
. "psychological tools, legal, and PR events for CM 2.0.
Moderator: Prof. Dr. Angeles Rubio. URJC.
- Antonio Ruiz. Clinical and industrial psychologist.
- Amelia San Millán. Virtual events and measurements. IBM. Spain
- Paul Burgess. Lawyer specialist in new technologies. Abanlex.
- Octavio Rojas. CEO & pr
Túatú

17:30 h. - 17:45 h.

break 17:45 h - 18 h. CONFERENCE "Quality and Information Services for CM"
- Isabel Rico. Library Director UEM.
Presents: Elvira Maria San Millan.
URJC
18 h - 19:30 h. ROUNDTABLE. "Models of Virtual Communities: tech entrepreneurs, sports, music and video games."
Moderator: Prof. Dr. Rafael Fernando Linares. URJC.
- Axel Serena. Begreat. Business Angel Internet startups. My Red Eagle, Hispania.
- Daniel Cean-Bermudez. CM informant and the world of motorsport.
- Wilhelm Lappe. Iniciador.com. Technological entrepreneurs.
- Sergio Zeni. Freelance Writer. Music communities.

16 NOV. 2010. TUESDAY MORNING SESSION



9am. - 10:30 h. ROUNDTABLE
. "Social Networks and Management of Virtual Communities."
Moderators: Elvira Maria San Millan URJC and Prof. Dr. Camilo Prado URJC
- José Antonio del Moral. Alianzo CEO, Metroo.
- Emilio Marquez. Active Networking.
- Diana Garcia. Mobext.
Mobile Social Networking 10:30 am - 11am.

break 11h - 12:30 h. ROUNDTABLE
. "Career opportunities for the Community Manager."
Moderator: Prof. Dr. Jaime Manera URJC.

- Antonio Fumero. Win-Win Partner
Consultants - José Antonio Gallego. President AERCO. English Association of Virtual Communities

12:30 h - 13h. REST

13h - 13:45 h. WORKSHOP / PRACTICE SESSION. "How to implement a CM program in Business: monitoring, data visualization, management of the brand." Juan Antonio Brena.
Esmet Marketing Innovation Presents: Prof. Dr. Maria Luisa Medrano. URJC.


13:45 h - 14:30 h. WORKSHOP / PRACTICE SESSION. Management of Open Source Communities "
Prof. Dr. Jesus M. Barahona. LibreSoft.
URJC Presents: Prof. Dr. Sara Núñez. Humanities Institute URJC

14:30 h - 16h. REST

16 NOV. 2010. TUESDAY AFTERNOON SESSION



16h. - 17:45 h. ROUNDTABLE
. "Information and Management Unit of the Scientific, and impact on Social Media"
Moderator: Soledad Vicente. Library Director Vicálvaro campus. URJC.
- Nieves González. Biblioteca Universidad de Sevilla. University Libraries and the CM.
- José Luis Menéndez. Library Instituto de Empresa in Madrid. Measuring Social Media Impact.
- Lucía Martínez. Biblioteca Universidad de Oviedo. Scientific communities.


17:45 h - 18:15 h. Break 18:15 to 18:45

WORKSHOP / PRACTICAL SESSION George Milling. Creative Territory "Social Media Marketing Manager Comunnity"

Presents: Prof. Dr. Francisco Diez URJC
18:45 h. - 19:45 h. ROUNDTABLE
. "The Cultural Industry, Public Administration and Community Manager."
- Moderator: Prof. Dr. Diana Pérez-Bustamante. URJC.
- Jose Carlos del Arco. Community UIMP 2.0.
- Elvira Maria San Millan. Humanities Institute, University Digital Respons Healthy URJC URJC University Extension. Digital responsibility for CM.
- Francisco Blanco. Communication and Information Vice Chancellor at URJC URJC.CM.
- Tíscar Lara. Vice Dean for Digital Culture EOI.

19: 45h.
CLOSING OF THE SEMINAR.

- Prof. Dr. Luis Palacios Professor of Contemporary History. Humanities Institute Director URJC

20:00 pm
certificate delivery.